Recently, Pabst Blue Ribbon commissioned yours truly (and a few other like-minded artists) to put together some funky PBR promo tracks. The result: Pabst Raps, a limited edition blue-colored vinyl 45 dropping this spring / summer. Here's the official "trailer" I put together, featuring one of my cuts, Rocketbelt. And yes, the footage is from an actual Pabst Blue Ribbon Ad from the 70s. They don't make 'em like they used to. Now, strap on a rocketbelt and check it out:
More info to follow!
What an unusual cross promotion. Here is a piece I wrote about the Alchol/rap cross over.
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Thanks for linking me to that. I didn't know People Under the Stairs did that Beer song. I did this back in 2007- http://www.undergroundhiphop.com/store/detail.asp?=Will-C.-Commercial-Rap-Double-You-Productions&UPC=DYP01CD
ReplyDeleteYes, the cross promotion between beer and rap music is interesting, but I'm more interested in the cross promotion between beer and rocket belts.
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