Showing posts with label Fresh Produce. Show all posts
Showing posts with label Fresh Produce. Show all posts

Wednesday, July 20, 2011

Fresh Produce Celebrates 5th Anniversary! Video Ad By Will C. - Turquoise Jeep!























Shouts to Trees and Nife! Fresh Produce, the infamous monthly hip hop and reggae party held at Downtown Crossing’s Good Life bar, turns 5 years old this July. To celebrate, they're throwing an epic two-part bash on Saturdays July 23 and 30th. Fresh Produce has seen the likes of many stars bless the turntables for their monthly party, from a then up-and-coming Mayer Hawthorne, to legends like Prince Paul and Maseo of De La Soul. This time around, they welcome Dam Funk and the hilarious Turquoise Jeep crew.

I was asked to put together a video advertisement for this two-part celebration and had some fun with it. They left the choice of music up to me. That's always fun on my end, but sometimes I'm nervous the direction I go in will be too left field. In other words, I wasn't sure if the synth-heavy, 80s-commercial-esque, Roland 808 / Oberheim DMX-laced beat I put together would fly. Did they run with it? Find out by clicking on the video.


If you're not familiar with Turquoise Jeep, they're some funny dudes. I had a chance to catch up on their videos when I was putting the ad together. Not much info is out there on them, not even a Wikipedia page. Here's a couple joints I enjoyed!